O Olive Oil

California, United-States The force behind O is founder Greg Hinson. Back in the 1990s, when he was living with his family in Italy, he noticed that in some regions the local olive oil producers cleaned their presses by pressing lemons, the acid from the fruit cleans the grinding stone used to crush the olives. The oil that resulted was delicious, but never reached market. The oil makers always kept it for themselves. When Hinson returned to the U.S., he began experimenting with meyer lemons, which are more complex and sweeter than regular lemons and the first O citrus olive oil was born...